Topics / Trademarks, trade names, and copyrights
Which version of a business name is ordinarily recorded as a trade name?
- Any single word the applicant prefers
- The complete business name, unless convincing proof shows that only part of it is customarily used
- The name of the product, even if it is a registered trademark
- The importer's identification number
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B. The complete business name, unless convincing proof shows that only part of it is customarily used
Generally the complete business name is recorded. A shorter form is recorded only on convincing proof that only that part is customarily used. A trademark is not recorded as a trade name.
Source: 19 CFR 133.11
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